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Nike just do it. Tokyo nike s latest jdi film comes from japan and encourages female athletes to move forward through sport. The just do it campaign allowed nike to further increase its share of the north american domestic sport shoe business from 18 to 43 from 877 million to 9 2 billion in worldwide sales from 1988 to 1998. The very first commercial in which just do it was used.
Nike asks you to accept cookies for performance social media and advertising purposes. If you have a body you are an athlete our mission is what drives us to do everything possible to expand human. The phrase first used in a nike advert in 1988 was pitched to the firm by advertising executive dan wieden who admitted that it was.
Nike strives to bring innovation and inspiration to every athlete in the world. Tennis star naomi osaka basketball player evelyn mawuli dancer koharu. Advertising cookies of third parties collect information to help better tailor advertising to your interests both within and beyond nike websites.